Will My Home Still Sell in Today’s Market?
It’s understandable. The property landscape feels different. The cost of living has shifted people’s priorities, interest rates have changed affordability, and the media headlines rarely feel balanced.
When you’re thinking of selling something as significant as your home — your safe place, your investment, your future — uncertainty can feel overwhelming.
But here’s something that often comes as a surprise…
Homes absolutely do still sell in today’s market.
They’re just not selling the old way anymore.
The days of uploading a few rushed photos, putting a property on the portals and hoping for the best… that simply doesn’t work today. Buyers have evolved. Their expectations have evolved. And the process of selling must evolve too.
This is where No. 86 performs differently.
Why Sellers Are Feeling Nervous Right Now
If you’re unsure whether to move, you’re not alone. Many people quietly share variations of the same worries:
“Are buyers even looking?”
“What if there’s no interest?”
“What if I put it on the market and it just sits there?”
“What if I undersell?”
These questions are normal. Selling a home is a major decision — emotionally and financially. And unlike choosing a new sofa or booking a holiday, it’s a decision that feels deeply tied to stability, identity and family.
But nerves don’t always mean “don’t move.”
Often they mean “move with clarity.”
Because despite what the headlines tell you, people still need — and want — to move. Life doesn’t pause for market cycles. People get married, separated, have children, relocate, downsize, change careers. Homes remain a fundamental need. Demand is still there — but buyers are more thoughtful in how they decide.
And when strategy replaces guesswork, homes still sell confidently.
Are Buyers Still Active? Absolutely — But They’re Selective
Today’s buyers aren’t disappearing — they’re just more cautious.
Instead of viewing every home in a 10-mile radius, they’re shortlisting carefully. They’re analysing presentation, price, lifestyle fit and emotional appeal before they even book a viewing.
That means your home needs to stand out visually, emotionally and logically long before a buyer steps through the door.
At No. 86, our entire approach is built around this change in buyer behaviour. We don’t just “list” homes — we launch them. With intention. With storytelling. With connection.
The Power of Emotional Marketing in Today’s Market
People buy with emotion.
A home isn’t four walls — it’s a feeling. And buyers make decisions based on whether that feeling matches the life they want next.
That’s why our marketing style is so important:
Cinematic, lifestyle-driven videography
Carefully scripted descriptions tailored to your ideal buyer
Photography that feels warm, elevated and intentional
Social campaigns that create anticipation
Heads Up Alerts that drip-feed interest before portals
Storytelling that allows buyers to imagine their life inside your home
While most agents still follow the exact same formula they’ve used for a decade, we approach every home with a bespoke plan designed to move people.
That’s how you turn “just browsing” into “I need this home”.
The SAGE Approach — Why Strategy Matters More Than Ever
Our signature SAGE method was built for markets exactly like this — where precision, clarity and momentum create results that other agents simply can’t replicate.
S – SET THE PRICE
Not inflated for flattery. Not slashed for desperation. Instead, anchored in current buyer demand, local trends and the emotional desirability of the home.
A – AUDIENCE
Every home has an ideal buyer. We identify who they are before we even pick up a camera.
G – GAGE INTEREST
We pre-launch privately through Heads Up Alerts and social channels to test real interest before going live.
E – EVIDENCE
We adapt using actual data — click-throughs, buyer behaviour, viewing conversions — to ensure your home stays positioned powerfully.
This is strategy, not guesswork.
And strategy always beats “stick it on the portals and hope.”
There will always be buyers for homes that are:
Priced with intention
Marketed beautifully
Presented with care
Positioned correctly
Matched with the right audience
Most agents struggle in today’s market because they don’t adapt. We do the opposite — we deepen the detail, elevate the polish, refine the strategy and ensure every seller receives a consistent, premium experience.
Because your home deserves more than being lost in the noise.
Your Home Can Sell With Confidence — You Just Need the Right Approach
If you’re hesitating, that hesitation isn’t a sign to stay stuck.
It’s a sign to get clarity, expertise and reassurance.
The right estate agent doesn’t just “put your home on the market” — they guide you, support you, and protect your experience from start to finish.
And that’s exactly what we do.
