Telling The Right Story
By now, your home has been online for a few weeks. You’ve likely had some interest — perhaps a few viewings, maybe even an early offer. Or maybe it’s been quieter than you hoped. Either way, this stage is when sellers often start to wonder: Who’s actually seeing my home?
It’s a good question, because selling is really about storytelling and audience. If the right people aren’t hearing the right story, even the most beautiful property can slip by unnoticed.
The Difference Between Exposure and Connection
Most agents list your home on the major portals and call it “marketing.”
That’s exposure — but it’s not connection.
At No. 86, we focus on finding the people behind the clicks. Using our SAGE Marketing Strategy, we move from “A – Audience” straight into emotion-driven storytelling.
We identify who’s most likely to fall in love with your home — maybe a growing family needing space, or a couple looking for countryside peace — and craft our visuals and wording specifically for them.
Everything, from the lighting in the photos to the first line of copy, speaks their language.
How to Tell If You’re Reaching the Right Buyers
You can spot the signs within a few weeks.
Ask yourself:
- Are the viewings from people who fit your home’s lifestyle?
- Is the feedback relevant (“loved the garden but want an extra bedroom”) or random (“we only wanted a bungalow”)?
- Are your social posts being shared and commented on by your target demographic?
If the answer is no, the marketing message might not be connecting with the right audience yet.
When we handle a listing, we analyse engagement data across multiple channels — portal statistics, social reach, and even which age groups or postcodes interact with our content most.
This insight tells us whether we’re speaking to the right crowd or need to fine-tune the campaign.
Cinematic Storytelling — Why We Do It
People buy homes emotionally before they rationalise the decision. That’s why our photographers and filmmakers don’t just document rooms; they capture rhythm, warmth, and possibility.
A steaming coffee cup on the counter, sunlight flickering through trees, laughter echoing across the garden — these moments trigger the “I can see myself here” feeling that turns browsers into buyers.
It’s not just beautiful; it’s strategic. Lifestyle-led visuals attract higher engagement online and longer watch-times on social feeds, which in turn signals algorithms to show the property to more people.
What You Can Do Right Now
Even while you’re listed elsewhere, you can help your current campaign speak more clearly.
- Review your listing copy: Does it describe how the home feels, or just what it has?
- Check your lead image: Is it emotionally inviting — warm lighting, good composition, a sense of life?
- Ask your agent: Who are we targeting, and how are we reaching them beyond the portals?
Small tweaks in tone or imagery can make a big difference to engagement.
5 Why It Matters Later
If, by the end of your current contract, you feel your story hasn’t quite landed, don’t worry — that’s where we excel.
When we relaunch a home, we start from its heartbeat outward: a new creative brief, cinematic visuals, lifestyle-focused copy and carefully profiled advertising. It’s not just a new listing; it’s a re-introduction to the market with clarity and emotion combined.
Your home’s story deserves to be told beautifully — and understood deeply.
For now, keep gathering feedback and stay curious about who’s showing interest. The more you learn about your audience, the more power you’ll have to shape the next chapter of your sale.
And when you’re ready for a fresh approach, we’ll be right here — ready to help your story find its perfect audience.
