Why Are Viewings Slower Right Now? The Big Question Swansea Sellers Are Asking in 2025
If you’re selling in Swansea, Pontarddulais, Llanelli or across Carmarthenshire, chances are you’ve noticed things feel… quieter. Fewer enquiries. Slower viewing requests. Buyers who seem to be browsing endlessly but not booking. And honestly? You’re not imagining it.
Over the last few months, sellers across the SA postcodes have all been asking us the same thing:
“Why aren’t we getting as many viewings?”
There are three big forces at play right now:
1. Buyers are being more cautious
Interest rates, living-cost pressures and general uncertainty mean buyers are taking longer to make decisions.
They’re comparing more properties, arranging second viewings later, and refusing to rush — even for homes they love.
This doesn’t mean your home is being ignored.
It simply means the decision-making window has stretched.
2. The market is rebalancing
The frenzy of the last few years has calmed.
Homes aren’t flying off the market in 24 hours anymore — and that’s actually more normal than people realise.
We’re seeing steadier activity across Swansea and Carmarthenshire, but it’s definitely more selective. Buyers want value, quality, and reassurance.
3. Seasonal dips always change the pace
Different months naturally bring different levels of buyer activity.
End of summer, early winter and post-Christmas are quieter periods every single year — and 2025 is following the same pattern.
So what does this mean for your sale?
Here’s the good news:
A slower market isn’t a bad market — it just needs a smarter strategy.
At No. 86 Estate Agency, we’re helping sellers stay ahead of the curve with a combination of insight, strategy and seriously powerful marketing. Here’s how we keep viewings moving even when the wider market slows:
1. Strategic Pricing (Not Price Drops!)
Pricing isn’t about being the cheapest — it’s about being the most compelling.
We analyse your area, your competition and your buyer pool to position your home exactly where activity is strongest.
2. The Right Audience, Not Just “More Ads”
With our SAGE marketing strategy, we focus on putting your home in front of buyers who are actively looking for homes like yours — not wasting your visibility on the wrong crowd.
3. Strong, Emotional Presentation
Homes with cinematic video, beautiful photography and standout storytelling outperform every time — especially in slower months.
Buyers need to feel something to click “Book a Viewing”.
4. Refreshing Momentum at the Right Time
If a listing needs a boost, we don’t jump straight to a reduction.
We analyse:
- Click-through rates
- Portal performance
- Competing listings
- Price bracket visibility
From there, we adjust the marketing first, then the pricing only if it’s strategically beneficial.
5. Honest Market Data
We monitor market shifts weekly across SA1–SA18, so you always know exactly what’s happening — not just what the news headlines say.
Real data leads to real decisions.
If you’re worried about your viewings… you’re not alone. And it’s 100% fixable.
Every home has a buyer, even in a cooler market — the key is knowing how to reach them.
If you’d like a fresh set of eyes on your listing, or you want to understand exactly what’s happening right now, we’re always here to chat. No pressure, just straight, honest guidance from a team who genuinely cares about getting it right.
