Are Buyers Still Willing to Pay Strong Prices?
The Truth Swansea Sellers Need to Know in 2025** If you’re thinking about selling in Swansea, Pontarddulais, Llanelli or Carmarthenshire, you’ve probably wondered the same thing every other homeowner is quietly thinking: “Are buyers still paying good prices… or have things dropped?”
It’s a fair question.
The news is constantly changing its mind, and every friend seems to have a different story.
So let’s clear it up properly — with real experience, real conversations with real buyers, and real data from across the SA postcodes.
The short answer? Buyers will still pay strong prices… when a home earns it.
And that’s the part most sellers don’t hear.
Prices haven’t collapsed. They haven’t fallen off a cliff.
But buyers are definitely more selective, more research-driven, and far more emotionally selective than they were during the boom.
Here’s what’s actually happening:
1. Buyers are still paying well — but only for homes that stand out
Today’s buyer is choosy.
Not hesitant — just picky.
They’ll happily stretch their budget for:
- beautifully presented homes
- renovated, modern, move-in-ready spaces
- homes with personality or a standout feature
- properties in high-demand pockets of Swansea, Pontarddulais or SA15
- anything with emotional pull
They’re not stretching for:
- homes priced because of what the neighbour achieved in 2022
- tired decor
- incomplete presentation
- vague marketing
- listings that don’t “hook” them in the first few seconds
The money is still there.
But you need to attract it purposefully.
2. “Testing the market high” is being punished
Two years ago, overpricing a little didn’t hurt.
You were still guaranteed demand.
In 2025?
A home priced too high often gets:
- fewer clicks
- fewer enquiries
- stale portal activity
- reduced urgency
- an impression of “something must be wrong”
Once a listing goes stale, the eventual selling price is nearly always lower than if it launched correctly from day one.
This is exactly why our SAGE marketing strategy focuses on smart, precise pricing — not guesswork or wishful thinking.
3. Presentation matters more than ever before
Buyers are not just comparing houses.
They’re comparing experiences.
Your home is now competing with:
- polished social media reels
- cinematic video walk-throughs
- expertly staged photos
- Pinterest-worthy interiors
- beautifully lit, well-edited listings
If your home shows up online looking flat, rushed or uninspiring, buyers will assume the viewing will feel the same.
But when a listing makes them feel something — curiosity, connection, “this is us” — the price conversation goes in your favour.
4. The “scroll test” decides your value in 3 seconds
Most sellers don’t realise this:
The price buyers will pay is heavily influenced by the first three seconds they see your home online.
This is the moment where your home either:
✨ stands out
or
❌ blends in and gets scrolled past
At No. 86, we build every listing with those three seconds in mind — from photography and videography to wording, layout, thumbnails and targeted exposure.
5. Data gives us the power to protect your price
We don’t guess what buyers want.
We track it.
We look at:
- click rates
- engagement patterns
- which price brackets are busy right now
- where demand is coming from (e.g., SA5 vs SA14)
- your competition
- buyer enquiries across Swansea & Carmarthenshire
- what’s under offer in the last 14 days
With that, we position you where buyers are still stretching — not where they’re tightening.
Strong prices come from strong strategy.
So… should you be worried about your price?
Honestly?
No — not if your agent knows how to position your home properly.
Buyers are still paying well.
They’re just paying well for the right homes marketed in the right way.
And that part?
That’s where we shine.
Our approach is built to help your home:
- stand out
- attract committed buyers
- pass the scroll test
- create emotional connection
- command strong offers
…even in a cooler, more cautious market.
Thinking of selling? Or worried about your current listing?
If you’d like us to have a look at your property — even if you’re already on the market with another agent — we’re always happy to give honest, constructive advice:
No pressure.
No sales pitch.
Just clarity.
Sometimes a tiny tweak makes a huge difference.
